Door to Door deliveries for Bus Éireann – now that is Service!
In the life of a bus driver, efficiency and punctuality are everything. For Bus Éireann, running an efficient service for customers is not just important, it is vital. This is the ethos with which Tailored Image approached the uniform ordering process for this prominent Irish transport company, striving for a solution that would live out their ethos of efficiency.
Streamlined Ordering Process
The result of this move to efficiency has been a streamlined process: a fully managed service, involving each of the 2,100 drivers ordering their own uniforms on an individual basis online, with all items then delivered to their home addresses. This causes a significant reduction in management time for the client, removing the requirement for co-ordinators having to dedicate precious time putting together orders on behalf of their drivers. Tailored Image’s ordering process is built on a highly sophisticated intuitive model which provides the user-friendly interface of any large online retailer, making the process seamless and efficient.
The bespoke online portal was opened in September 2021 to enable drivers to place their orders – making Bus Éireann one of the first bus companies from across the UK and Ireland to order uniforms via such a sophisticated process. Roll out began in October 2021 and all uniform orders were delivered across a 2 week period – a huge undertaking for Tailored Image. To date almost 30,000 garment items have been delivered to over 2,100 home addresses. Feedback from drivers has been overwhelmingly positive, with the company commenting how ‘they love the new uniform with its modern, comfortable and vibrant look, and has received many positive comments from the public.’ Drivers have also praised the efficiencies of the Tailored Image team who worked hard to ensure all queries were dealt with efficiently and professionally.
Tailored Image had already been providing the staff uniform to Bus Éireann for over 12 years, with a traditional look blazer and trousers/skirts combination in circulation. In early 2020, the company was re-awarded the clothing contract and, working closely with Bus Éireann, the team set about preparing some design concepts. The new uniform was developed following internal workshops within Bus Éireann where staff expressed a desire for a more modern, comfortable uniform and the subsequent formation of a Uniform Working Group. This process of engagement resulted in a uniform which was well received by drivers and matched the brief of a modern and comfortable selection of clothing – a collection specifically designed and produced for this client, stemming from our expertise in providing uniforms to the rail and bus industry across the UK and Ireland.
The main changes to the uniform can be summarised as follows:
Introduction of softshell jackets and gilets to replace the blazer – creating a smart and yet comfortable option.
Offering Red & Grey options in both to make a more vibrant and clear change to the look.
Replacing the white shirting with a fresh grey shade to be worn with black trousers with a waist ease for added driver comfort.
A finer weave selected for the knitwear and black chosen to replace the traditional.
To combat adverse weather conditions, a high-end, two-toned, 2 in 1 anorak was designed to provide warmth while endorsing the corporate look.
Accessories were re-coloured to add a more vibrant red to set off and compliment to overall look.
Uniform Wearer’s Guide
Working closely with our team, Bus Eireann produced a ‘Uniform Wearers’ Guide’ which guides the staff member through the ordering process. With full details on each item included and including guidance on how to pair with other items, this guide acts as an excellent resource in both the ordering process and in ensuring the uniform is worn as intended, in order to give the best impression to Bus Éireann customers.
The new uniform was developed following internal workshops where staff expressed a desire for a more modern, comfortable uniform and the subsequent formation of a Uniform Working Group. This process of engagement resulted in a uniform which was well received by drivers and matched the brief of a modern and comfortable selection of clothing.
Bus Éireann’s Destination 2023 strategy encompasses a move towards becoming the most sustainable transport company in Ireland. As part of this strategy, Tailored Image provided uniform items which include polyester made from recycled plastic, with each uniform preventing 20 plastic bottles from going to landfill. All uniform items are delivered in sustainable packaging including biodegradable shirt covers, recyclable collar stays, metal, shirt clips which replace plastic ones, and recyclable card. Drivers are also encouraged to send their old uniform items back to be recycled.
Addressing his staff, Bus Éireann CEO Stephen Kent writes,
‘We now have a uniform that is distinctive and professional, it shows our commitment to our goal to be the most customer-centred and sustainable transport company in Ireland, with services delivered by people who believe in Bus Éireann as a great place to work.
Looking smart in your new uniform is a great way to show your pride in the services we deliver to our customers…the uniform worn is what sets us apart. Wear it with pride.’