Tailored Image has delivered a second refresh of its corporate uniform range for Permanent TSB, a suite of garments which was first delivered to the client in 2019. In the latest roll-out of Permanent TSB uniforms, former Ulster Bank branches have now been incorporated, aiding the transition of these branches into their new brand identity. This latest acquisition of the former Ulster Bank takes the number of Permanent TSB branches, for which Tailored Image exclusively supplies uniform garments, to 98 in total across the Republic of Ireland.
Permanent TSB has enjoyed a long history as a key financial institution in Ireland, having first began operations over 200 years ago. Throughout this time, the bank has focused on delivering exceptional customer service and connecting with the local community. Uniforms adopt a very important role in providing this level of customer service and the brief in this case was to provide a look that achieved a balance of professionalism and approachability.
The predominant feature for the uniform suite is a classic tailored navy pin dot suit for both male and female staff, encompassing a traditional single-breasted jacket, coupled with straight leg trousers former and an A-line skirt for the latter, achieving the desired professional aesthetic.
In the interest of wearer choice, females are given the option of a plain white long-sleeved top or a printed short sleeved top to accompany their suit. For the gentlemen, the choice is between a white or light blue shirt. Females have a further option of a navy dress in place of the skirt and top combination.
To incorporate the brand identity of Permanent TSB, the signature orange forms an integral part of the printed top for ladies as well as in the additional scarf option, which is designed to accompany the the ladies’ dress when worn. For the males, a striking plain orange tie achieves the necessary splash of brand colour and forms a strong contrast to the dark navy.
Speaking of their experience with Tailored Image, *** of Permanent TSB cited:
‘The team at Tailored Image has proved a very important partnership in the smooth transition of former Ulster Bank staff into the Permanent TSB family. The user friendly process of ordering uniform items and having them delivered directly to our branches has alleviated a lot of the administration process for us. We have found Tailored Image customer service to be excellent and we’re delighted with how the uniforms have been received by the new wearers.’
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