Supervalu, which is part of the Musgrave Group – Ireland’s largest grocery and food distributor, has chosen Tailored Image Ltd to provide the supermarket uniforms for their staff.
Tailored Image provides SuperValu with smart, modern and professional store uniforms for their hard-working, friendly and welcoming staff who provide an unrivalled level of customer service.
“This is a really exciting contract for us to win,” commented Tailored Image Commercial Director, Bernard Birt. “Supervalu currently has 223 retail stores in Southern Ireland and 35 in Northern Ireland and we are delighted to be chosen as its uniform partner”.
The uniforms supplied to SuperValu create stand out and actively enhance the client’s brand. The items provided to the shop floor staff and the delivery drivers carry the distinctive SuperValu logo and the strapline ‘Real Food Real People’ or ‘Your Local On-Line Store’.
Across the network of Supervalu branches, Tailored Image provides distinct uniforms for five different staff roles:
1. Retail Store Manager Uniform: Male and Female Suiting; Shirt or Blouse; Branded Tie or Scarf
2. Shop Floor Uniform: Shirt, Blouse or Polo Shirt; Fleece Gilet or Soft Shell Gilet
3. Fruit and Veg Department Uniform: Shirt or Blouse; Apron; Trousers
4. Wine Expert Uniform: Apron; Polo Shirt; Trousers
5. On-Line Delivery Driver Uniform: Distinctive Workwear Jacket; High Vis Vest; Polo Shirt; Fleece; Baseball Cap
Uniforms are stored for SuperValu in Tailored Image warehouses and orders placed before 12 midday are delivered within 24 hours. SuperValu has a dedicated Tailored Image Account Manager who understands their needs and liaises with all the Supervalu stores individually. The client also has access to an award winning, bespoke on-line ordering portal which allows them to track uniforms that have been ordered, analyse stock being held and to order uniform items to be delivered in an individual person pack to each member of staff.
Tailored Image Commercial Director, Bernard Birt commented, “When customers enter a SuperValu store or they order online groceries for home delivery, their first impressions are formed on meeting the sales staff or the SuperValu delivery driver. We have over 20 years experience creating uniforms for retail staff and understand how important it is that the style and quality of the uniform represents the SuperValu brand and leaves a lasting impression on its customers”.
For more information on the service provided by Tailored Image to clients in the supermarket sector click here.