A long-standing retail bank and trusted financial partner, Danske Bank has an ambition to make daily banking and important financial decisions easy for its customers by offering state-of-the-art solutions. Tailored Image provided the same state-of-the-art solutions when it came to uniform design and manufacture for the finance company. When it came to the provision of uniforms Danske Bank were given the same customer promise they make to their own – a promise to give them the knowledge, guidance and tools they need to make their own decisions.
Danske Bank recognised the importance of employee engagement throughout the whole uniform process, with a vision of providing a uniform for everyone. That gives employees a sense of identity. The well-known bank was keen to set its design apart from other retail banks with an introduction of colour and a bespoke design print.
Tailored Image facilitated this brief with focus groups, wearer trials and a full range of samples for employees to try on, ensuring full involvement to meet the needs of the bank staff from the beginning. The classic Danske colours of navy and blue were enhanced by a bespoke design print and the introduction of yellow to create a fresh, yet still professional and smart corporate uniform.
Celia Birt, Sales Director, commented “We were delighted to again be chosen to re-design Danske Bank’s uniform. The bank branch experience is much changed from the traditional look and feel we are all used to, featuring a more relaxed yet high tech approach, with user experience very much at the core. Our challenge was to design a uniform in keeping with this environment of open spaces and touch screen technology, but which also reflected the stature of this long established institution. Engagement with management and staff at each stage of the process ensured we delivered on the client’s expectations and the result is a bright and welcoming yet professional uniform reflective of the changing bank environment.
Danske Bank, Procurement Manager “Undertaking procurement of uniforms for an institution of this size is a huge project, but Tailored Image were with us every step of the way to help facilitate the process and guide us at every stage. This is the second uniform change we have rolled out with Tailored Image, and we have forged a great partnership as a result.”
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