When Woodies DIY selected Tailored Image to design and supply a new retail store uniform for their employees, the retailer had a clear vision of what their uniform must achieve.
The brief was to create a uniform that enhances the retail experience for their customers and creates stand out, making it easy for customers to locate staff who are available to give friendly helpful advice across their different product sectors.
Tailored Image achieved this goal by introducing different garment colours and identities for each department. This presents customers with strong visual clues and makes staff look more approachable to ask for help and advice.
The horticultural team was equipped with a range of garments, reflecting the variety in their role with a combination of indoor and outdoor tasks, and the focus was on achieving practicality for both environments. Aprons are used to protect their work wear, while a layered system of polos, gilets and shell jackets provide exceptional comfort for staff.
The kitchen sales team wear smart business apparel, building confidence with potential clients who may be embarking on what is the largest possible in-store purchase. This more professional look gives customers the peace of mind that they are choosing a reputable kitchen supplier.
Together, this uniform package demonstrates the strength of a design solution which reflects the client’s brand values and has been carefully matched to the practicalities of their working environment.
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