For more than 75 years, Tobermore has brought fresh and innovative ideas to the manufacturing and engineering industry, through its range of high quality paving and walling products. Having undertaken a full rebrand in early 2019, Tobermore selected Tailored Image as its uniform partner to help establish a new sense of identity for this well renowned company. With any brand launch can come a capacity of challenges, but Tailored Image was delighted to supply an office and workwear uniform roll out that was ‘challenge free’ for Tobermore.
As an industry leading manufacturing company, Tobermore wanted a uniform that gave the team a sense of pride, satisfaction and would be as comfortable to wear for a Sales Manager in the office as it is for the Production Managers on site. Tobermore takes great care to ensure its customers get the right product to achieve the perfect look they desire, and Tailored Image was delighted to help extend this ethos through into a uniform design.
The design brief was to keep the uniform simple with a mix of colours white, grey and black coupled with their iconic red logo, helping staff feel sophisticated and in touch with the new brand. Tailored Image equipped Tobermore with an extensive wardrobe that consisted of gilets, softshell jackets, shirts, blouses and tops in a range of colours, embroidered with Tobermore’s striking new logo. In addition to this Tobermore’s wardrobe included a collection of branded accessories so the Tobermore brand would be instantly recognisable wherever the team go.
Tobermore’s Head of Marketing commented, “The reaction to Tobermore’s new corporate clothing has been excellent from staff. We were keen to retain flexibility and offer a wide range of garments because everyone’s role is different, and it also enabled staff to retain their own individual style. Tailored Image’s online portal has been a fantastic tool to enable us to achieve this with staff spread out across the UK and Ireland.”
Tobermore stands strong as a top manufacturing and engineering business and Tailored Image was delighted to be involved in their company rebrand and deliver a strong uniform design that is distinct and professional.
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