Tailored Image is delighted to have been supplying Newell Stores with supermarket staff uniforms for over 15 years. The quality of the clothing provided by Tailored Image and the service that has been delivered to Newell Stores over the years has been fundamental in developing a strong working relationship with the company.
Helen Hamill, HR Manager at Newell Stores said “Tailored Image delivers a first class service; providing us with advice and guidance on suitable garments and friendly and proactive customer support. The added benefit of having access to an on-line uniform ordering portal has streamlined the ordering process for us and made the experience much more straightforward”.
As part of the design brief, Tailored Image was tasked with the creation of a new uniform for the supermarket that was modern, functional and adopted the colour palette of black, red and green. Staff feeling comfortable and liking the style and look of the new uniforms was an important element of the brief. Management wanted employees to be proud of what they were wearing and feel good about themselves whilst promoting the Newell Stores brand.
Newell Stores understand the importance of eye-catching uniforms that would reflect their brand and that’s exactly what Tailored Image delivered. Shop floor and counter staff were provided with black performance breathable polo shirts, gilets and softshell jackets with stretch, allowing for freedom of movement and comfort. Clever brand positioning of the Newell Stores logo was important to the client. The hot food, deli and butchery counter as well as the fresh fruit and vegetable department were supplied with various colours of aprons personalised with each departments symbol and strapline.
Celia Birt, Sales Director at Tailored Image commented, “We were delighted to work with a progressive Independent retailer like Newell Stores on the re-design of their supermarket uniform. The uniform is modern, and their staff love the colour, fit and flexibility of the garments that we have provided”.
For more information on the service Tailored Image provides to clients in the supermarket sector click here.
