Maldon Hotels have an ethos of modern comfort, and this theme has been lived out in the provision of their updated uniform suite which provides a modern twist on classic tailoring with wearer comfort at the heart of all. Tailored Image responded to the brief of providing a professional, contemporary and easy to wear uniform that staff could feel proud and motivated in and the result is an impressive garment suite which covers all departments across the hotel.
Part of the Dalata Hotel Group, Maldon Hotels form part of the UK and Ireland’s largest independent four-star hotel operator which also has a growing presence across Europe. Tailored Image provides uniform solutions across the group which currently has over 5,000 staff across 56 hotels in key city locations. The group has ambitious growth plans, with a further 1,192 rooms currently in development in the Group across Europe, and an ambition to grow to 21,000 rooms by 2030. Tailored Image will have the privilege of providing uniforms for these new hotels and our track record of largescale uniform roll-outs across Europe makes us well placed to manage this project.
Dalata hotels cite their purposes as ‘to grow and evolve as an innovative international hotel company, delivering excellence in customer service, driven by ambitious people flourishing within a culture of integrity…’ Uniforms form a central element in allowing staff to flourish and celebrate their identity whilst keeping the hotel brand visible.
Like its sister hotel, Clayton (see case study here), Maldron hotels have adopted the Dalata brand for their full garment collection, with the logo proudly displayed on the male suit jackets and aprons. Dominant in Dalata’s colour scheme is a navy theme so the choice of navy pin dot suits, chinos and aprons are the perfect option for Front of House and Food & Beverage staff. The brand’s golden yellow colour is introduced through a pocket square in the male suit jacket and embroidery of the aprons.
Importantly, uniforms must provide a high degree of practicality to the wearer through both comfort and easy garment care, helping staff to maintain the high standard of customer care throughout the day. These garments have been carefully selected to ensure a professional appearance can be achieved and maintained with ease, resulting in a consistently impressive look.
For more information on the service Tailored Image provides to clients in the hotel sector click here.
