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Tailored Image - by Name and by Nature
Tailored Image may not currently be among the most well-known corporate wear suppliers in the UK, but the management team certainly have ideas on changing that in the near future. Hayley Somerscales, Editor of director-e magazine, speaks with Tailored Image to find out what the future holds and their plans of breaking into the UK market.
Based in Northern Ireland, Tailored Image have an extremely well-established place in the Irish markets and has recently extended that success into England with the roll out of a 14,000 wearer contract for Go-Ahead, the leading UK transport group.
The company enjoys a high profile in Ireland and a look at its client list reveals many blue chip clients across a broad range of sectors including High Street Banking, Hospitality Groups, Transport, Government and Public services. Such is their success that they currently provide the uniforms for every public transport driver across Ireland plus the postal service in the South and a very significant share of the banking and hotel markets.
Tailored Image is a design led business with in-house manufacturing and an expert team of designers, technicians and sourcing managers who together create unique solutions based entirely on the client’s individual needs. This design led approach is also the characteristic which makes the company stand out, as potential clients are attracted to the collaborative process which Tailored Image offers when researching client’s needs, engaging with wearers and management to find solutions which enhance the whole corporate wear process.
Most recently Tailored Image was joined by leading UK corporate wear designer, Paula Cannon who certainly made her mark in the market for major clients including RBS/Natwest, HSBC, Costa Coffee, Easyjet, and M&S. Armed with this talent, the company is expanding its business development process which has been enthusiastically met by prospects who are ready to engage in a new tender process.
The company’s roots lie in the textile and garment making tradition of its locality and the management team shares more years of industry experience than they might care to admit to. This extends to both the running of offshore production units and an extensive contact base in offshore sourcing and this has been a vital element in their success when landing large contracts.
In-house manufacturing, however, is an important asset at Tailored Image, enabling the company to provide quick turnaround on bespoke solutions providing the vital responsiveness required to service any live contract. As a strong supporter of British manufacturing, the company has developed strong partnerships with other specialist producers across the UK which add massively to the quality of service provided.
Real Time Contract Management
Another important part of the package is Tailored Image’s online management service which offers clients full control over their corporate wear program. At the backend, this advanced software is fully integrated into the stock system and gives the client real-time visibility into the status of each of their employees’ uniform account. At the front end, it offers clients the chance to let their employees order garments online via secure access to web pages dedicated to their range.
Customers like the Go Ahead Group have experienced the efficiency of a swift rollout of person packs to wearers nationwide across multiple divisions and is a good example of the efficient account management processes which Tailored Image have adopted regardless of where the wearer is based throughout the UK or further afield.
A fully managed service can include individual measuring’s if required and the company will develop and adapt their service to make the whole corporate wear experience totally painless for HR managers.
A visit to the website, www.tailoredimage.com is the best introduction to the business but only on meeting the team will you get a true impression of the passion and drive which sets them apart and will ensure that Tailored Image looks set to become a name we hear a lot more of.