01 March

Tailored Image right on target.

Tailored Image right on target.

Tailored Image was right on target with its design for the uniforms at the hip new Bullitt Hotel which is named after the Steve McQueen movie, a big favourite for lovers of epic car chases and all things Californian.

The hotel is a destination in itself with lots of specially commissioned artworks creating an energy which is particularly appealing to the style conscious traveller. To meet this brief Tailored Image introduced a range of alternative materials and techniques to produce a suitably independent set of garments which allow the staff to become an important part of the hotel's brand.

The mix and match theme combines a range of digitally printed denim look aprons with heavy weight cotton tees and collarless Linen shirts featuring the hotel's logo in various forms. Bright reds contrast with dark blacks punctuated with contrasting leather apron straps and stand out yellow name badges to complete each staff member’s individual look.

By creating this mix we have added to the sense of independence in the hotel which is very focused on delivering an unforgettable experience for its customers.

See more images in the Bullitt case study.