When Woodies DIY selected Tailored Image to design and supply new corporate wear for their retail staff they had a clear vision of what the new look must achieve.
Woodies are dedicated to creating a rewarding retail experience for their customers, where their staff members offer friendly helpful advice across their different product sectors.
This was achieved by introducing different garment colours and identities to give customers strong visual clues while making staff more approachable to ask for help and advice.
The Horticultural team have been equipped with a range of garments reflecting that they work both indoors and out with a focus on practicality. Aprons protect their work wear while a layered system of polo’s, gilets and shell jackets provide exceptional comfort for staff.
The kitchen sales team wear smart business like apparel building confidence with clients in their planning appointments for this largest of instore purchases.
Together, this uniform package demonstrates the strength of a design solution which reflects the client’s brand values which has been carefully matched to the practicalities of their working environment.