Guinness Storehouse

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Distinctive Guinness Uniforms are 'Made of More'

Guinness awarded Tailored Image the prestigious contract to design and manufacture a bespoke uniform for staff in the flagship Dublin Storehouse. A swift turnaround was required on the design and delivery of this uniform that was part of an overall rebrand. The rebrand and launch of Guinness Storehouse was taking place on St Patrick’s Day which gave Tailored Image a tight three month timeline to complete the project.

Provided with the design brief to develop a uniform that at first glance delivers the “magic dust” behind Guinness and brings to life the “Made of More” Guinness key brand values, Tailored Image rose to the challenge.

Distinctive Guinness Uniforms are 'Made of More'

Cohesive Collection

The design team at Tailored Image worked meticulously to develop a cohesive collection of garments that were as distinctive as the black colour and velvety finish of the drink. Impactful uniforms highlighted a number of key roles within the Storehouse, Ireland’s most popular tourist attraction.

The venue offers a connoisseur experience to visitors which brings the distinctive flavours of the iconic story to life. A tweed waistcoat and tie were designed for the connoisseur, fusing together Ireland’s rich history with Guinness’s brewing heritage. Bright Orange t-shirts that create an impact were designed for the story tellers who are tasked with relaying the story of this iconic brand to the visitors of the attraction.

For more information on the service provided by Tailored Image to clients in the leisure and tourism sector click here.

Cohesive Collection
Guinness Storehouse Uniforms
Guinness Storehouse Uniforms

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